In the context of the rapid rise of the Internet of things industry, the implementation of the global energy conservation and environmental protection concept, and the policy support of various countries, LED lighting product penetration rate continues to rise, and smart lighting is becoming the focus of future industrial development.
With the increasingly mature development of the LED industry and the saturation of the domestic market, more and more Chinese LED enterprises begin to look to the vast overseas market, showing a trend of collective sea going. It is obvious that major lighting brands will compete fiercely and persistently to improve product coverage and market share. Then, which regions will be the potential market that cannot be missed?
1, Europe: high awareness of energy conservation
The halogen lamp ban went into effect in all eu countries on September 1, 2018. The phasing out of traditional lighting products will accelerate the development of LED lighting penetration rate. According to the report of qianzhan industry research institute, the size of European LED lighting market continues to grow, reaching us $14.53 billion in 2018, with a year-on-year growth rate of 8.7% and penetration rate of over 50%. Among them, spotlights, filament lamps and decorative lights used in commercial lighting are particularly significant growth drivers.
2. Us: rapid growth of indoor lighting products
According to CSA Research data, China exported us $4.065 billion of LED products to the us in 2018, accounting for 27.22% of China's LED export market, with an increase of 8.31% compared with that of the us in 2017. In addition to the category information not indicated by 27.71%, the top five product categories exported to the United States are bulb lamp, tube lamp, decorative lamp, projection lamp and light strip, mainly for indoor lighting products.
3. Thailand: high price sensitivity
Southeast Asia is an important market for LED lighting. With the rapid economic growth in recent years, the investment in infrastructure construction in various countries increases and the demographic dividend drives the increasing demand for lighting. According to data from yixuan research institute, Thailand occupies an important position in the southeast Asian lighting market, accounting for about 12% of the overall lighting market, with a market size of nearly 800 million us dollars, and the annual compound growth rate is expected to be close to 30% between 2015 and 2020. Is rare in Thailand LED production enterprises, LED lighting products are mainly rely on foreign imports account for about 80% of the market demand, due to the establishment of china-asean free trade area, from China to import LED lighting products can enjoy zero tariff concessions, combined with the characteristics of low fares and friendly, made in China so China products are very high market share in Thailand.
4. Middle East: infrastructure drives lighting demand
With the rapid development of the bay area economy and the rapid growth of population, to the Middle East in infrastructure investment is increasing, at the same time, in recent years, the rise of energy conservation and emissions reduction tide also promote the vigorous development of electric power, lighting and new energy market, lighting market in the Middle East by the Chinese LED enterprises more and more attention, therefore, countries such as Saudi Arabia, Iran, Turkey is LED lighting products in the Middle East, China's most important export market.
5. Africa: basic lighting and municipal lighting have great development potential
Due to the shortage of electricity supply, African governments have vigorously promoted the replacement of incandescent lamps with LED lights and introduced LED lighting projects to promote the growth of lighting products market. Lighting up Africa, sponsored by the world bank and the international financial organization, is also a big help. There are few local LED lighting enterprises in Africa, and the LED lighting products developed and produced by them cannot compete with Chinese enterprises.
Conclusion: if we do not plan for the overall situation, we should not plan for a city. He who does not plan for eternity cannot plan for a time. LED lighting products as the world's key energy-saving lighting products, market penetration will continue to rise. In the process of going out, LED enterprises need to constantly improve their comprehensive competitiveness, adhere to technological innovation, strengthen brand construction, realize the diversification of marketing channels, take international brand strategy, and gain a foothold in the international market through long-term competition.